Buyer's agents are the bread and butter of any successful real estate group. If you keep your buyers happy today, tomorrow they will remember their positive experience with your firm and hopefully list with you when they are getting ready to make their next move and if you play your cards right, you may even end up with both sides of the transaction. The bottom line – remember to send a closing gift, no matter how big or how small your commission, no matter how annoying or pleasant they were to work with, and no matter how many houses you showed them, send a lovely congratulatory housewarming gift thanking them for putting their trust in you. As you well know, the whole process of buying a house is fraught with emotion. The last impression you make should be one of joyous celebration. Hence, our primary recommendation of a giant gift basket filled with champagne, wine, or coffee paired with chocolates as the perfect feel good gift.
Here are recommended spending guidelines color coded throughout this site:
Real Estate Client Home Buyer Gift Ideas
Beautiful Celebratory Gift Baskets
After much research, we have found that GourmetGiftBaskets.com offers the highest quality of wines and champagnes at the best price. And as most people who have ever received a gift basket well know, we all immediately separate the “junk” from the wine? Have you checked your home cupboard or pantry recently? I promise you you still have a pack of “Berry Good Snack Mix” or “Pomegranate Puffs” hiding unopened behind the crackers some place. Let’s be real, all anyone really cares about is the wine (or coffee) and the chocolate. Gourmet Gift Baskets gets it – they keep it simple and stick to the good stuff!
Similar gifts are also available packed in a handsome suitcase. The only major differences we can determine see is that although the wine / champagne chosen is not quite so upscale, the packaging is definitely more modern and elegant, the red wine suitcase includes 2 bottles rather than one, and the champagne suitcase includes 2 champagne tumblers.
Alternatively, who says closing gifts must be limited to the day of closing? Marketing experts will
tell you that most often it is the number of quality touches between two people that cement relationships. Any gift is great but a gift that keeps on giving throughout the year(s) is even better. This is where the idea of gifting a fabulous wine club subscription becomes a smart business decision. For just about $150.00 ( the same cost as many of the recommended gift baskets and suitcases) your clients will receive a lovely gift from you once every quarter (yes – you read that correctly 4x a year they will receive a little gift of thanks from you and your firm.) All we can say is this is way more bang for your marketing bucks! The one drawback is that the initial gift may not have the WOW impact of some of the large baskets.
With lots of wine clubs from which to choose, how do you narrow the choices? After reading a slew of reviews, we finally decided upon The California Wine Club. We like the club choices. We like the wines. And we really like the people behind the site. We were having trouble understanding the various signature requirements needed, so we called (ok, so we called a few times) and everyone we spoke with was knowledgeable, kind and more than patient with our endless questions.
Does your client prefer beer? The same strategy applies — check out our favorite craft beer club.
We just discovered this classy, elegant and celebratory champagne offering from a new company specializing in creating unique wine experiences, Wine Battles. We especially love the stationery that goes with the the battle. I spoke with the owner and he told me that his wife's upscale custom stationery store in La Jolla, California creates all the Wine Battles designs.
Here is how the company explains their concept:
Did you just sell a new house, land a big account or just need that special gift that lets your client know how special they are?
Gift them a Champagne Battle in a Box! This Battle contains two bottles of 91 point Champagne (not sparkling wine). These were selected among dozens of bottles and come with complete tasting notes and rating sheets. • Laurent-Perrier Brut Champagne—refined, with a sweet, smoky undercurrent to the flavors of glazed pear, candied lemon zest and golden raisin, with a hint of marzipan. • Alfred Gratien Brut Champagne—fresh-tasting and creamy, with a hint of oak adding complexity. Apple, peach and grapefruit flavors prevail, with nervy acidity driving the finish.
Comes with a hand addressed, letter pressed greeting card that shows how much you care.
Restaurant Gift Cards
Treat your clients to a celebratory dinner! Choose a local special occasion restaurant. Here are a few of our San Diego favorites.
Tickets to Amusement Parks and Other Local Attractions
Your clients might appreciate a much needed break from the stresses of their move. Consider presenting them with tickets or even a membership to an amusement park or other local attraction. Warning: Read the fine print – make sure your clients are not committed to attend on any one particular day. Here are a few examples for San Diego County Residents.
Theater or Concert Tickets
Home Improvement and Decor Gift Cards
Every new home needs at least a few updates or personal touches. A gift card to a home improvement or home decor store will surely be appreciated!
We love personalized gift for clients. They make a positive, lasting impression. Here are just a few of our favorites
A note to receptionists and other designated gift buyers – be sure to check your the broker or agent prior to purchasing one of these personalized gifts
Custom Pen and Ink House Drawings
A Little Thanks Goes A Long Way